Why Launch in the Middle East? The Region’s Fintech Magnetism Unpacked

Once considered a frontier, the Middle East is now a magnet for global fintech expansion. Fuelled by a young, tech-savvy population, accelerated digital transformation, and pro-innovation regulatory environments from Riyadh to Dubai, the region offers unmatched conditions for fintech growth.

This session unpacks the region’s market opportunity, policy-driven innovation, and the unique strategic value of using the Middle East as a launchpad into wider MENAP and emerging markets. From success stories to cautionary tales, panellists will explore what it takes to win in the Middle East - and why the moment is now.